How to Get Better at Writing a Blog Post?

A lot of people say that running a successful blog is a lost art. Actually, that is just far from the truth. In fact, blogging has never been important in this day and age. Here are some interesting facts about blogging:

  • Blogging is one of the best ways for you to reach out to your target audience
  • More than 90% of organic search traffic comes from a blog
  • Blogs can help instill trust to regular readers which, in turn, makes them into prospective leads
  • Writing about informative articles will make you become an authority figure in your chosen niche
  • And many more.

Now that you know that blogging is one of the best ways to capture more leads and it may also lead to increased conversions, how do you get better at writing your actual content? Read on to find out some amazing tips.

Keyword Research

One of the most important aspects of your content is the use of keywords. Keywords are not only great to make your content more appealing, but they are also necessary to help improve your blog’s SEO.

That being said, to know exactly what keywords you need to use, it is important that you use a keyword research tool. Some examples of this are Google Keyword Planner or WordZe (but there are plenty of them out there).

Such tools will give you some important information about some keywords. For instance, if you use Google Keyword Planner, you will be given information such as search frequency, average searches, and many more.

Improve Your Headlines

If you have written articles before and, after seeing your blog’s analytics, you’ve found that your content is not actually converting the way you had hoped. Well, that is maybe because your headline is too boring.

If your headline is not catchy or one that evokes a sudden curiosity, then you can expect for people to just skip it in favor of something more desirable and worth their time.

The good thing is that there are title generating tools that can help you craft a more compelling headline. You can use CoSchedule’s Headline Analyzer to assess if the title you’ve written is interesting enough for your target audience.

How to ‘Hook’ Your Readers?

Now, when it comes to writing your content, you must be an expert on the topic so that you can provide information that is clear, concise, and accurate at the same time.

Of course, you want them to be engaged with what they’re reading, so you want to hook them by doing certain things. You can ask “yes” questions since this will make them think that you’re actually asking them.

Another thing that you can do is to add some additional data that will help support your arguments, claims, or statements. This will turn your content a more appealing one that was made by a professional.

Of course, you do not want to skip the proofreading stage since you want your article to be free of any mistakes and grammatical errors. Also, think about your post’s structure, as well as its flow.